Billions of searches conducted online every single day. This means that a high amount of traffic is using the internet and this data is increasing day after day. Search Engine Optimization is the tool or process of ranking websites and pages so that they can be easily discovered by crawlers. A crawler is a robot or spider that finds the keywords and help websites to rank their content. The content may include a picture, video, pdf file or text. SEO usually helps in creating good content, optimized pages and giving backlinks.

Now Question is that How SEO helps in ranking your websites? And why it is important? How good or bad it is to your website? If we talk about SEO types, there are three common types of SEO.

  • White Hat Seo
  • Grey Hat Seo
  • Black Hat Seo

Black Hat Seo: Black hat SEO will get you faster results. It usually less costly in the budget but take you against the Google guidelines.

White Hat Seo: Most reputable marketing companies use white hat SEO because it gives more value and fewer risk factors. It is under the google guidelines but takes some extra time to show results.

Grey Hat SEO: Grey Hat Seo is a mixture of white and black hat SEO. The techniques you will use for ranking are not labelled as legal or illegal.


Importance and demand for SEO are explained in these few major reasons below:

  1. SEO provides high-quality organics:

Google is the most popular search engine among all. Majority of online audience use Google chrome to search their topics. An optimized website earns more than other websites. SEO helps in ranking specific keywords. For example, when someone searches for Best restaurants in town, he/she will not like to see cars in search results. This is what we called relevancy. SEO picks popular keywords and show your website in the search box. If your website is properly ranked or optimized through SEO techniques then you have a high percentage of probability appearing on the first page.

  1. Helps target audience to find the website easily:

SEO helps to boost your website ranking. If you have a website regarding cars and bikes. When someone searches for a keyword ‘affordable cars’, the search engine finds those keywords on your website and show it on the first page of searches. So it will be very easy for the audience to find their relevant search and results.

  1. Enhance Credibility and Authority Of website:

If we talk about in the sales point of view, credibility is a key source of growth. A customer has a need, He/she go to a search engine to search their topic, they found your website there, they like it, and appreciate the content, and they share it with their friends and family. This is how your credibility boost through SEO. The more you become trustworthy the more You will get traffic.

  1. SEO helps you to beat the market competition:

When you rank your site, you not only increase your positioning but also compete with your rivals. //everybody wants to earn and achieve excellence in their fields they will do their best to meet their goals. So in such a tight competition, you need to be expert in search engine optimization. Off-page SEO and On-page SEO helps us to get large traffic and high ranking.

  1. Good SEO leads to better user experience:

Google’s priority is to provide the best user experience to its audience. Multiple search engines are working around the world. But Google has more credibility and audience. Therefore Google never compromises on customer satisfaction. If your website is good on SEO then Google will show it on its top searches.

How to do search engine optimization?

As you work to improve the visibility of your site, there are plenty of tools that will help you in doing better SEO.

Tools to find the best keywords for the site:

Here are a few tools that will help you in finding the best possible keywords.

  • Google keyword planner
  • Ubersuggest
  • io

Tools to on-page optimization:

On-page optimization is an essential part of the SEO process, and the following tools will help you in this process.

  • SEMrush
  • Redirect path
  • Screaming frog

Tools to improve off-page optimization:

Off-page optimization popularly includes backlinks. The new competition is identified through the link building process. Here are some tools that will help you in off=page optimization.

  • Ahrefs
  • Open site explorer

If you have done all these tools to optimize your site then Google Analytics is the best website to monitor your site results.


No doubt optimization is a way complex and tough process. It requires good strategies, planning and a lot of patience to see results. But if you are willing to invest your time and money on it you will see remarkable results. The results will be in form of sales and revenue.

SEO increase your site’s credibility, gain more traffic and enhance site’s visibility. So if you are still in wonder that why SEO is necessary for your site then answer is very clear. It is one of the best marketing tool ever.

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