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Pay-per-Click advertising is an advertising method that is used to drive traffic to websites. In this method, the advertisers usually pay the publishers for publishing their advertisements, and whenever any person from the traffic clicks on the advertisement, the publisher gets a certain amount of share from the total profit. Instead of getting natural online traffic, it is rather getting systematic and created traffic. People usually only use first tier-search engines for pay-per-click. One of the most efficient pay-per-click models is the Google Ads, previously known as Google AdWords.